If you want to learn how to better market your business in the best possible way, it is time to think outside of the electronic world and move back into the paper one.
E-MAIL NEWSLETTERS PROS AND MOSTLY CONS
Chances are you have seen plenty of places to sign up for an e-mail newsletter, but the number of people who actually sign up for these is dreadfully low. There are plenty of reasons to create one: cheap, no postage, no printing, etc., but each of these come at a very high cost to you, the business owner.
The ease of trashing newsletters and other junk mail means that many who may even sign up for a newsletter are likely not to read it at all. Those newsletters filled with gifs, jpegs and the like may be slow loading, so most may quickly drop newsletters soon after signing up for them.
Besides, many who sign up for newsletters may have problems opening them at work or in public places. One person’s quality e-mail is another person’s spam – junk e-mail that serves no purpose, and these are easily trashed with today’s junk filters on the best e-mail clients.
The statistics of newsletters do not lie. Most people may get 5-10 unsolicited e-mails a day, and the percentage of those emails that are actually read are likely less than five percent total.
The question then arises: What can you do to get your business in front of as many people as feasibly possible? Print via old fashioned snail mail.
ADVANTAGES OF PRINT
Businesses are always looking for an edge above the others. This is the purpose of a newsletter. You want to wow, impress and ultimately have customers visit you and your business. This is the beauty of a print newsletter.
A print newsletter has the advantage of being portable and readable anywhere. A full-sized newsletter can get the information you want to share in front of people without active involvement. Trends, events, and ideas that you have are only as far as the reader’s eyes.
A newsletter, print anyway, keeps your business active and on the minds of the customers and potential customers. Best of all, they stick around.
Dismissing the newsletter for the trashcan is a bit hasty. Think about the sheer number of advertisements and coupon books you have lying around the house at the moment. Exactly my point. Print works even in the day of e-mail and electronic newsletters.
DISADVANTAGES OF HOW TO MARKET YOUR BUSINESS OFFLINE WITH A PRINT NEWSLETTER
Price is quite likely the first thing that will pop into your head as a disadvantage, and you would be correct. Printing newsletters, particularly color and high gloss finish can be very expensive indeed. Add in postage and creating labels; it gets expensive quickly.
WHAT TO DO
Proper planning prevents poor performance. Shopping around for a deal on printing, bulk mail options and the like can help cut some of the cost. Layout and design is simple and easy. There are several free options available to you, so plan on spending some time and a bit of money to get going. Once established, you may see the advantages in short order.
So there you have it. If you are looking for how to market your business, it may be time to get back to the basics and send an old-fashioned print newsletter.
Do you have experience with offline newsletters? Please leave a comment or suggestions. I would love to hear from you.
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